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BBQ Rubs & Seasonings
Premium, small-batch BBQ rubs — built on balance. Pick a house blend, or design your own and we'll blend it to order.
The Range
Six signatures to start with - every one balanced across sweet, salt, heat, smoke and herb.
The Lab
Move the sliders, watch the spectrum move, name your blend, and we make it to order.
Drag any point on the wheel to shape your blend.
Your blend
Search, then tap to add or remove. Tap i for tasting notes.
Create a free account or log in to save your blends and reorder them any time.
Our Story
Most custom products stop at the label. Flavour Theory goes further.
Built by a team with a background in coffee roasting and flavour development, our Lab lets you shape the actual blend: smoke, heat, sweetness, salt, depth and spice. Every choice changes the finished rub, but the structure keeps it balanced.
So the jar is not just personalised. The flavour is too.
Real ingredients
Whole spices, fresh herbs and natural sugars - mixed in small batches, never bulked out.
